![]() The newly returned Kellogg's SMORZ Cereal, now turned cereal for snacking, features toasted graham square pieces dusted with marshmallow and rich chocolate flavors, each bite reminding you of a freshly toasted s'more. It’s not particularly good (being complimentary, there) and given its barely-deceased status, it doesn’t even have nostalgia going for it. The new flavor hits cereal aisles nationwide in April alongside new Kellogg's SMORZ Jumbo Snax. I’m just genuinely confused as to how Smorz could have generated the comeback clamoring it did. I know lots of people won’t agree, and that’s cool – they got their comeback victory. I think this cereal should have stayed dead. The flavor compromise just leaves in this awkward, unsatisfying middle ground. Product details Product Dimensions : 7.56 x 2.3 x 13.3 inches 13. The graham flavor is odd – it strikes a balance between “real” graham cracker flavor and the more artificial Golden Grahams flavor. Kellogg's Smorz Original breakfast cereal is a satisfying way to pour more fun into breakfast time or any time. Unfortunately, you get that cheap, crummy Cocoa Puffs-esque cereal chocolate flavor. You get chocolate, graham, and marshmallow – it’s s’mores. Give me the dry Lucky Charms marshmallows all day, but the weird fake mini-marshmallows are often off putting. Thankfully, this change is something I prefer, as these are the more “real” cereal marshmallows, of which I am not a fan. I know a cereal’s box won’t always indicate exactly how it will look in the bowl, the size of the marshmallow compared to the cereal pieces on the box, versus how they actually compare, borders on criminally deceptive: It came out in 2003, which was way too late for a cereal to be named “Smorz”. Also, that name is just awful.ĭespite the box’s appearance, and that name, the cereal surprisingly did not come out in the 90’s. Featuring crunchy graham cereal squares wrapped in a chocolatey. Smorz cereal falls into a different category than Surge or French Toast Crunch, in that I know I never had it, never had an interest in it. has announced the return of Smorz cereal, the third time the cereal has been introduced by the company. I don’t even remember if I ever actually had French Toast Crunch during its original run. I wasn’t too hyped on the return of Surge or French Toast Crunch, because I was never super into either of them when they originally came out. Corn Flakes were the first major product that the company sold, and the crunchy, slightly sweet cereal is still. We’ve seen this with Surge, French Toast Crunch, probably other stuff I’m too lazy to remember, and now Smorz cereal. Kellogg’s reintroduced Smorz cereal for the third time in December of 2020, having been last discontinued in April of 2019. The Kellogg Company has been around since 1876. Or the other side of that, our innate desire to complain online has become rewarded, now numerous times, by a product’s re-release. Apparently, looking online to see what product’s discontinuation people are complaining about has become a viable business method. Kelloggs reintroduced Smorz cereal for the third time in December of 2020, having been last discontinued in April of 2019.
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